The Futtock

Miles Flint joined Sony Ericsson from Sony Europe in June 2004. Under his leadership the company has enjoyed a period of outstanding growth and success, as well as the development of a richer and broader product portfolio, including the introduction of Walkman® music phones and Cyber-shot™ imaging phones worldwide. Sony Ericsson has grown to become No. 4 in the global mobile handset industry and is today one of the most innovative and attractive brands for mobile communications and entertainment.

Carl-Henric Svanberg, Chairman of the Board of Sony Ericsson Mobile Communications and President and CEO of Ericsson, said, “Miles Flint’s contribution to Sony Ericsson has been very impressive. He has led and managed the company to reach its current level of success, and we are very sorry to see him leave. However we fully understand and respect his reasons for wishing to step down and consider new personal and business opportunities.” He added, “Miles has been clear that his number one priority in the short term is to ensure a smooth handover to his successor and he will continue to be involved with Sony Ericsson’s business until the end of the year. He transfers the leadership of a business that is poised for significant further growth in the years to come.”

Sir Howard Stringer, Chairman and CEO of Sony Corporation, and a member of the Board of Sony Ericsson Mobile Communications, said, “We will miss Miles Flint enormously, but fully respect his wish to change direction. Under his leadership Sony Ericsson has doubled sales and volume, as well as more than doubling the company’s profitability, whilst also gaining global market share. Today Sony Ericsson’s position as a leading player in the global mobile handset industry is unquestioned.” He added, “I am delighted that Dick Komiyama, an esteemed colleague and international executive who has worked shoulder to shoulder with me at Sony Electronics in the USA and Sony in Japan will carry on the vision of Katsumi Ihara, Sony Ericsson’s first president, and of Miles Flint. With longstanding experience in the areas of consumer electronics marketing and business-to-business sales, Dick has accepted the challenge to lead Sony Ericsson in the next phase of its growth and development.”

Dick Komiyama said, “I am very pleased to be joining Sony Ericsson. The global mobile handset industry is facing some very interesting and exciting developments, especially with the convergence of audio and video technologies in the mobile communications space. New services and applications are becoming increasingly important to both operators and consumers, and I look forward to bringing to Sony Ericsson my experience in consumer marketing with a deep understanding of customer relationships.”

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, including R&D sites in Europe, Japan, China, India and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006. Sony Ericsson is the global title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.sonyericsson.com

WALKMAN® and Cyber-shot™ are trademarks or registered trademarks of Sony Corporation.

• Slimline Cyber-shot™ phone
  Just 14.5 mm thin
• Your camera always with you
  3.2 megapixel camera with Photo fix
• Your memories shared
  Easy printing to A4 size and fast sharing over on-line picture gallery

London, 14th August 2007. Sony Ericsson’s new K770 Cyber-shot™ phone, announced today, is a digital camera, a photo album and an elegant phone all in-one. Still a phone first and foremost, it allows you to send and share your photos as soon as you’ve taken them.
At just 14.5mm slim and finished in a fashionable Truffle Brown, the K770 can take pictures as good as a standalone digital camera; pictures can be printed up to A4 size. The camera can also be used for video and comes with a powerful photo light for indoor photo-taking and filming. As with all Sony Ericsson Cyber-shot™ phones, ‘ease of use’ sits at the heart of the experience. To take a picture, just slide open the lens cover, find your subject and shoot.

“The best moments in life always seem to happen when you don’t have a camera,” says Helene Barnekow, Head of Central Marketing at Sony Ericsson. “If you like the idea of having a snapshot camera on your phone, and want shots that look good in your family album, then the K770 is perfect.” Barnekow continues, “The real beauty of the K770 is that you can let your friends and family share your experiences. Once you’ve captured the moment, it’s easy to print the picture or upload it immediately to your personal on-line gallery.”

Great results
Capturing the perfect picture is easy with the K770 Cyber-shot™ phone. Just slide open the lens cover and you’re ready. Once in camera mode the 1.9inch screen becomes the viewfinder, the Cyber-shot™ based menu becomes visible and you’ll also see eight lit icons appear across the phones keypad. These serve as 1-click shortcuts to each of the camera’s key functions, such as picture size and photo light.

If you take a spontaneous snapshot and the light conditions are poor, simply select Photo fix for PC-free photo editing on your phone.

Shared instantly
The most direct way to share your photos is perhaps through a slide show on the K770’s screen. When you want to show them to people that are not around, though, you can post your pictures to your own ‘blogsite’ or on-line gallery. Share the web site address to share your photos.

If you want to transfer photos swiftly from the K770 Cyber-shot™ phone to your PC or laptop, then simply use the USB Cable provided in-box to drag and drop them from one to the other. Alternatively, if you prefer to print your pictures, the 3.2 megapixel camera with auto focus delivers picture quality that is good enough to print your photo out at upto A4 size (297mm x 210 mm). You can even connect your K770 direct to a printer using PictBridge™ for PC-free printing.

Expect more
The K770 is about much more than just camera features. Supporting Memory Stick Micro™ (M2™), the K770 comes with a 256 MB memory card that lets you store up to 200 photos of the best quality. Peruse your photo album whilst listening to your favourite music tracks on the in-built media player. Or tune in to the FM radio with RDS that seeks out clear reception when you’re on-the-move.

With all of this music at your fingertips, it’s worth investing in a Stereo Bluetooth Headset that will stream music wirelessly from your phone and let you enjoy your favourite songs hands-free. The Stereo Bluetooth™ Headset HBH-DS200 can be auto-paired with the K770 and offers up to 6 hours of talktime or music listening time.

The K770 Cyber-shot™ phone is all about understated style. It’s a discreet, grown-up looking phone that slips neatly into your pocket or bag. Yet when you need it there is a digital camera on-board that can give results as good as you expect from a digital camera.

The K770 is a GSM/GPRS 900/1800/1900 and UMTS 2100 phone that will be available in Truffle Brown in selected markets from autumn 2007.

K770 Cyber-shot™ phone at a glance:

Advanced Camera Features

• 3.2 megapixel camera
• Auto focus
• Digital zoom, 3x
• Active integrated lens cover
• Illuminated camera icons
• LED photo light
• Photo fix
• Picture blogging
• Video recording
• Video calling
• Picture messaging (MMS)
• Video viewing
• PictBridge™

Advanced Phone Features

• Bluetooth stereo (A2DP)
• Media player
• FM Radio with RDS
• TrackID™
• Music tones (MP3/AAC)
• PlayNow™
• RSS feeds
• Access NetFront™ Web Browser
• Polyphonic ringtones
• Speakerphone
• Vibrating alert
• Email
• Predictive text input
• Sound recorder
• Text messaging (SMS)
• Navigation key
• Picture wallpaper
• Wallpaper animation
• 3D games
• Java MIDP 2.0
• Video streaming
• Alarm clock
• Calculator
• Calendar
• Flight mode
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer
• Bluetooth™ 2.0
• Modem
• Synchronization
• USB mass storage
• USB support

Facts and Figures

• Size: 105 x 47 x 14.5 mm
• Weight: 95 grams
• Color: Truffle Brown
• Screen: 262,144 color TFT
• Resolution: 240 x 320 pixels
• Size: 1.9 inches
• Phone memory: Up to 16 MB
• Memory card support: Memory Stick Micro™ (M2™)
• Networks:
• UMTS 2100-GSM/GPRS 900/1800/1900
• Talk time GSM/UMTS: Up to 10 hours/2 hours 35 min
• Standby time GSM/UMTS: Up to 400 hours/400 hours
• Video call time: Up to 1 hour 30 min

Accessories

• In-Box:
  • 256MB Memory Stick Micro™ (M2™)
  • USB cable
  • Stereo headset
  • PC suite & Media manager
• Optional:
  • Stereo Bluetooth™ Headset HBH-DS200
    • Enjoy wireless music without missing a call
  • Bluetooth™ Car Speakerphone HCB-100E
    • Simplicity and high performance with long talk and standby times.
  • Camera Phone Kit IPK-100
    • Support and enhance the use of your phone with a tripod, belt clip and compact carrying case.

Availability

• Available in selected markets from Q4 2007.

[disclaimer]
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.